Nasty Review? Yes, You Need to Reply

KLA Weekly Tip

Bad reviews are sometimes an icky part of business. Sometimes people are having a bad day and they’re taking it out on your company online. Sometimes, it’s justified. Either way, it’s always better to reply directly to the review. the elephant on the web. Craft a professional, courteous reply that is not defensive. If your company did something wrong, own it, apologize and offer amends.

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