The Top 10 Hunter Sales Skills You Need for 2023
Your pipeline is looking thin. The sales process is longer than last year. Prospects ghost your sales team. Your business is missing key targets. You’re trying to figure out how to achieve
Stay up to date on the most effective B2B lead generation, marketing, and sales strategies we share in our articles.
Your pipeline is looking thin. The sales process is longer than last year. Prospects ghost your sales team. Your business is missing key targets. You’re trying to figure out how to achieve
If your reps are losing sales, you have 2 options. Option 1: Blame external factors, like current economic uncertainty. Option 2: Critically evaluate the current market, your sales process, and sales reps’
Prospects do not immediately trust you. They visit your website with a skeptical eye. As they read through your solution pages, About Us section, and blog posts, they’re questioning the quality of
You know your reps don’t always follow up with marketing leads. Sometimes, they read directly from a sales script. You don’t think too much about it. Occasionally, you let salespeople off the
I frequently recommend using lead generation, and then in the next breath mention sales prospecting, when we’re defining new business development strategies and building client campaigns. But, I’ve realized that business owners
The number one reason b2b lead generation doesn’t work is not what you think. As a business owner, you want to get more leads from your email campaigns, events and webinars, SEO,
Spoiler alert: Businesses crushing SEO lead generation goals don’t solely rely on a killer keyword strategy. Yes, they conducted research with SEO consultants and publish custom content. But something else works in
You decided to buy email lists. The only engagement you’re seeing is sky-high unsubscribe rates. It’s a completely predictable situation. Buying Email Lists Is an Ineffective Marketing Strategy Purchased email marketing lists
Flashy sales and marketing trends rarely generate B2B leads. Instead of increasing revenue, they morph into money pits. You sink time into researching slick web design layouts, writing content marketing filled with
It’s that time of year again when we all turn to goal setting. We set SMART (specific, measurable, achievable, realistic, and timely), often lofty goals. We ponder the fastest way to achieve
Every January 1st brings with it a new round of resolutions, both personal and professional. You’ve made it through the first week of the year and your sales goals are hanging there.
Few lead generation activities are as reliable and profitable as B2B email marketing. For every $1 you spend on email marketing, you can generate $36 in ROI. It’s easy to see why.
Your website should be your ultimate B2B lead generation teammate. Not one who sits on the bench and never gets a chance to contribute. You want an all-star that gives Sales hot
I can’t believe we wrote our first Christmas sales parody 10 years ago! Back then I tweaked ‘Twas the Night Before Christmas to follow a salesperson looking to make one final sale
Before we dive into the quiz, please note we will not get into specific tactics. The questions below are designed to help you answer: “Can I do SEO on my own?” at
Building a B2B lead generation system can feel a bit like assembling a Rube Goldberg machine. You’re lining up activities, messaging, and your audience. You put it all together, launch a campaign,
You’ve designed your website following SEO best principles. Web traffic is up. And yet, the phones are silent. Tumbleweeds roll through your salespeople’s inboxes. What gives? It’s simple. Your website content development
There comes a point in your business when relying on referrals is not enough and you need to create a B2B lead generation system. Lead Generation Business Drivers Perhaps you’ve looked over
It’s especially challenging to spot red flags when hiring salespeople. After all, salespeople are trained to sell. And what should they be most skilled at selling? You guessed, it: themselves. While you
When you start to plan how to design a website for your company, it’s easy to get swept up in the colors, branding, images, and fun add-ins. Yes, those jazzy and snazzy
Whether you’re in sales or marketing, you have a list you’re targeting and you’re using prospecting or email marketing to uncover who’s interested right now. But are you doing more than looking
Sales referrals are one of the best – and easiest – ways to find new opportunities, but they’re often overlooked. “I don’t want to seem like I’m begging,” moan some sales reps.
SEO digital marketing is an invaluable part of lead generation. It’s also absolutely daunting and mysterious. As you dip your toes into the water, you’re looking for answers about what SEO can,
When I first wrote this article in 2011, there were 5 cold email strategies I recommended. All still apply, but there are nuances that have evolved. When you incorporate them into your prospecting
Get proven sales and marketing strategies that help you generate more revenue, hit goals, and grow your businesses during our Coffee with Kendra webinars.
Let us know which invites you want to receive and we’ll add you to the list.