• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Weekly Sales Tip
  • |
  • 303-741-6636
kla-logo

KLA Group

IT Sales and Marketing Agency

Menu
  • SERVICES
      • Digital Marketing
      • Custom Website Design
      • SEO Consulting
      • Email Marketing
      • Content Development
      • Marketing Coaching
      • Software Development
      • Our Process
      • Revenue Generating System
      • Digital Marketing Services
      • Sales Training & Coaching Programs
      • Sales Training Programs
      • How to Cold Call
      • Consultative Selling
      • Email Prospecting
      • How to Ask for Referrals
      • Lead Generation Training
      • Sales Coaching
      • Sales Process
      • Sales Hiring Coaching
      • Outsourced Sales Management
      • Sales Assessment
      • Contact Us
  • WHO WE SERVE
    • ConnectWise Evolve
    • IT Managed Service Providers
    • IT Solution Providers
    • Sales Consultants
    • B2B Companies
    • Phone System Providers
  • ABOUT KLA
    • About Kendra Lee
    • Hire Kendra Lee to Speak
    • Meet the Team
  • BLOG
  • RESOURCES
    • Books by Kendra Lee
      • The Sales Magnet
      • Selling Against the Goal
    • Ebooks & Guides
    • Events
    • Weekly Sales Tip
    • Thoughts About Generating Revenue
    • Coffee with Kendra
  • Contact us

Why Great SEO Lead Generation Strategies Don’t Only Rely on Keywords

Published on March 8, 2023 Categories: General
B2B Lead Generation & Marketing, SEO, Success Strategies, Website Design

Spoiler alert: Businesses crushing SEO lead generation goals don’t solely rely on a killer keyword strategy. Yes, they conducted research with SEO consultants and publish custom content.

But something else works in tandem with their content strategy to take them to the top.

Website maintenance.

I can hear your boredom setting in. Do not let the lack of razzle dazzle fool you. Basic blocking and tackling makes your site shine in search results, attracts traffic, and introduces new prospects to your business.

To see why, take a minute to consider what Google does, as a company.

Why Website Maintenance Is the Backbone of a Strong SEO Lead Generation Strategy

Search is a product for Google, and searchers are its customers

Google doesn’t want their customers to encounter poorly designed websites that are slow, riddled with errors, or packed with annoying pop-ups.

SEO rankings are much more than your keywords

Google is collecting an ever-changing array of inputs about your website to determine where to display it in search results.

Exactly what Google uses in its ranking algorithm is a black box

We do know user experience and trust are critical factors. You could write a million articles about both, but that won’t make your site user friendly.

The only way to guarantee the best experience for your users, maximize your SEO lead generation potential, and position yourself to win on search is to make website maintenance services a priority.

Start with keeping your site up to date.

1. Update and Back Up Your Website

If you have a custom WordPress website, you can easily spot in your dashboard when a core update is available, or when you need to get the latest version of the plug-ins or theme you use.

There’s no single click that updates every element on your custom-designed website. In this way, your site is like your smartphone. The manufacturer releases software updates, but that does not cover the apps you downloaded. Those companies push out their own updates.

Why you want to regularly update your website, plug-ins, and theme

Running an up-to-date website enhances user experience, because the update will:

  • Fix bugs and eliminate errors
  • Remove security risks
  • Maintain compatibility across your website, plug-ins, and theme
  • Improve performance and page upload speed
  • Boost functionality through newly released features

Core updates come from your web hosting service

This fixes bugs and makes improvements to the core files feature built into the web-hosting software. It covers the basic building blocks of building and managing your website, like your site content and admin access.

“Core” does not mean “complete.”

Separately, you’ll update your themes and plug-ins.

Theme and plug-in updates

Since these are not covered by your core updates, you will have to maintain themes and plug-ins separately.

Don’t pigeonhole your theme as a website design feature.

Your theme changes how your website loads and directly impacts speed, user experience, and SEO. For instance, outdated code can slow down your site.

Plug-ins add functionality to your website for users …

Unless you don’t run the latest version. Remember to be selective about which plug-ins you use. Overusing plug-ins will slow down your site and decrease performance.

SEO Lead Generation Strategies
 

Before making updates, back up your website

Updates can have unintended consequences – like compatibility issues between your plug-ins and software. Critical features could break, or clients and prospects may not be able to reach your site. Either way, it makes you look unreliable.

Minimize potential disruptions. Regularly back up your website.

Backups are best practice in general, not only for updates

If your website goes down for any reason, you know you’ll be able to quickly come back online.

2. Continually Monitor and Improve Performance

Searchers expect websites to load quickly on mobile devices and computers. Based on these expectations, Google favors fast sites in rankings.

Use free tools to monitor site speed

Take a minute to bookmark PageSpeed Insights. This free tool from Google analyzes your website and generates scores for Performance, Accessibility, Best Practices, and SEO.

You’ll see how quickly pages load, performance issues, and lists of what you can do to address problems.

Another tool, Core Web Vitals, guides you through any terms you don’t know, and offers further details on how to improve performance.

Regularly audit your website for performance issues

Free tools are powerful, but not a complete audit. To root out broken links and get an in-depth report on your technical SEO, get a comprehensive audit from an SEO consultant.

You can also get SEO consultants to manage SEO and provide website maintenance services for you.

Delegate responsibility

Seeing how quickly pages load is easy. Addressing every site performance issue – speed or otherwise – takes more effort. Seek out Do it for you SEO consulting services that include performance monitoring and improvement.

Secure Your Website To Maintain Trust

A prospect will not engage with you or contact you if they cannot trust you. They also won’t find you through search if your website sends shady signals to Google.

Wait, I’m not shady!

No, you’re not. But if you don’t follow best practices for website security, or if your site is compromised, Google will decide you are a threat to users and act accordingly.

For instance, Google alerts users when a site does not use HTTPS (HyperText Transfer Protocol Secure) encryption.

In extreme cases, Google will not send traffic to a site.

Best practices to maintain website security and build trust

  • Keep your website, theme, and plug-ins up to date
  • Back up everything
  • Get an SSL certificate for your website
  • Enable HTTPS encryption
  • Use firewalls
  • Limit backend website access to those who need it for their job
  • Enforce strong password policies for website administrators
  • Turn on multifactor authentication for people logging into your site
  • Monitor your website for suspicious activity

Tip: Work with a website design company that prioritizes security

They’ll build your site correctly the first time and ensure security updates happen on time.

Work With SEO Consultants Who Provide Website Maintenance Services

You’ve put effort into developing a stunning website. Don’t let user experience issues tank your search rankings and hamstring your SEO lead generation efforts. Work with an SEO consultant who also offers website maintenance services, like KLA Group.

Our experts will help you improve your website’s search visibility and increase organic traffic to your site by developing a plan to:

  • Optimize your website
  • Enhance user experience
  • Create content that appeals to your target market
  • Maximize SEO lead generation potential

Contact us and take your website to the next level.

Primary Sidebar

Join Us

6 Marketing & Sales Strategies To Fill Your Pipeline Fast Kendra Animated

Buyers are hesitant to spend money, but you can still fill your pipeline.

RSVP

Get Your Guide: Build and Protect Your Sales Funnel

KLA 45 Ways

Use these strategies to protect your current clients while generating new leads.

Download It Now

Find Us On Youtube

Get Connected


Get Connected

Categories

  • B2B Lead Generation & Marketing
  • blog
  • Christmas Parodies & Holiday Blogs
  • Email Marketing
  • General
  • Lead Generation
  • Revenue Generating Success Strategies 
  • Revenue Generating System
  • Sales Hiring
  • Sales Prospecting
  • Sales Strategy
  • Sales Tips & Tricks
  • Sales Training Development
  • Selling in Pandemic
  • SEO
  • Success Strategies
  • Videos
  • Website Design
  • Winning New Customers

Footer

Services

  • Digital Marketing Services
  • Sales Training
  • Sales Process
  • Hire Kendra to Speak
footer-logo

Resources

  • Blog
  • Coffee with Kendra
  • Events
  • Ebooks & Guides
  • Newsletter
  • Weekly Sales Tip
  • Books by KLA

About KLA

  • About Us
  • Who We Serve
  • Revenue Generating System

Contact Us

Call +1 888-305-0471Contact Us

Join Us

Subscribe OptionsCoffee With Kendra
  • Privacy Policy
  • Sitemap

© 2023 KLA Group. All Right Reserved.

Be the first to know about our sales and marketing webinars

You could be generating more revenue.

Get proven sales and marketing strategies that help you generate more revenue, hit goals, and grow your businesses during our Coffee with Kendra webinars.

Get On the List

Let us know which invites you want to receive and we’ll add you to the list.

Name(Required)

Talk with an Expert

Name

Lead Generation Syllabus

Name

Sales Coaching

Name

How to Ask for Referrals Syllabus

Name

Email Prospecting Syllabus

Name

Consultative Selling Syllabus

Name

How to Cold Call Syllabus

Name