Get Personal to Get Past the Goaltender

Sales-Prospecting-Tip with Lion hunting

Getting past the goaltender can be tough. But if you want to score, you’ve got to connect with the right contact. The gatekeeper can block your shot and you’ve got a total shutout. Your best assist? LinkedIn. When you connect on something personal and specific from the target contact’s LinkedIn profile, you have a much higher chance of scoring.

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